The rat-pack era Sahara casino, once owned by Frank Sinatra, will rise from its renovation rubble in 2014 as the new SLS Las Vegas Hotel Casino. In line with a partnership agreement with the current owner SBE Entertainment, British bookmaker William Hill will have a state-of-the art sports betting facility put up as part of the rebuilding plan of the casino property.
Actually, William Hill U.S. division already controls about 55 percent of the sports book market in Nevada, but the firm’s presence is represented only through sports betting kiosks located inside casinos. William Hill came into ownership of more than a hundred sports books throughout Nevada, when the firm acquired the operations of local bookmakers Brandywine Bookmaking LLC, American Wagering and Club Cal-Nevada between 2011 and 2012.
The planned sports wagering facility includes a HD video wall that will give SLS hotel guests the best view of the sporting events and odds to bet on. Moreover, Hill’s sports book facility will have a fully automated in-play system that will allow the hotel’s recreational bettors to place wagers on numerous ongoing sports events. Mobile gambling technology for iOS and Android devices will also be available to complete the bookmaker’s offer of excellent sports betting services.
William Hill U.S. CEO Joe Asher feels good about creating their facility right from the beginning as they intend to showcase the company’s unparalleled brand of bookmaking in Nevada. The sports betting venue will occupy as much as 3,000 square feet of the remodeled casino area and will be adjacent to one of the stylish restaurants included in SBE Entertainment’s line-up of posh offerings.
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