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The UK OFT Publishs Principles for Game Developers

The UK OFT Publishs Principles for Game Developers

The OFT of the United Kingdom has published an important set of principles for the in app and online games and it announced that the developers have until the 1st of April in order to make sure that the games that they publish abide by all of these principles and that they do not breach the consumer protection UK law.

The principles include that the consumers have to be told upfront about any expected costs that are associated with the game. The consumer should also be told if any personal data is going to be shared or sold to other parties for any purpose, including marketing. This way, players will know when their data is being shared or sold so they can choose to provide it or no