Sportsbet, which is a subsidiary of the Irish Paddy Power is the preferred online bookmaking brand for a lot of Australians. This was stated following a study that was done by Global Reviews. Sportsbet succeeded in getting 35% preference rate while another brand, TAB, which is a subsidiary of TabCorp Holding, succeeded in attracting 20% preference rate. The research also stressed on the challenge that the company will face by William Hill in the near future after its acquisition of many Australian brands.
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