Sportsbet, which is a subsidiary of the Irish Paddy Power is the preferred online bookmaking brand for a lot of Australians. This was stated following a study that was done by Global Reviews. Sportsbet succeeded in getting 35% preference rate while another brand, TAB, which is a subsidiary of TabCorp Holding, succeeded in attracting 20% preference rate. The research also stressed on the challenge that the company will face by William Hill in the near future after its acquisition of many Australian brands.
Sportsbet is Australia’s Preferred Brand
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